The Ultimate Guide To Landing Page Builders

What’s the first thing that comes to mind when you think of a high conversion?

If you’re like most people, it’s probably something along the lines of a “sales page.”

And while it’s true that a well-designed sales page can definitely increase your conversion rate, there’s another type of page that can be just as effective: the landing page.

Today, millions of businesses are converting from websites to landing pages as their primary means of online marketing. And there’s a good reason for this: landing pages are incredibly effective at getting people to take action.

But custom landing pages can be expensive to have designed, and they’re not always easy to create on your own. Cost to build landing pages with a Landing page builder is 10x less than hiring professionals to get yourself a personalized landing page.

That’s why many businesses are turning to landing page builders and building as many responsive landing pages as they need.

Let’s start our guide now and see what special bonuses await us!

Remember, a high conversion rate is essential for any business that wants to succeed online. So if you’re not using a landing page builder to build landing pages, you are spending hundreds of dollars to have someone else design a page for you that may not even convert.

In this guide, we’re going to show you everything about how to build landing pages with landing page builders. Doesn’t matter if you are just getting started or if you’re a seasoned pro; this guide will teach you everything you need to know.

We’ll answer all of your questions, including:

• What are Landing Page Builders?
• How do Landing Page Builders work?
• What are the benefits of Landing Page Builders?
• When to use Landing Page Builders?
• How much does a Landing Page Builder cost?
• Which is the best Landing Page Builder?
• What is the easiest Landing Page Builder to use effectively?
• What are the best Landing Page Builders?

By the end of this guide, you’ll know everything you need to know about a landing page builder, and you’ll be able to choose the best one for your business.

Let’s get started!

What are Landing Page Builders?

Landing pages are stand-alone pages that are designed for one purpose: to get visitors to take a specific action. This could be anything from subscribing to your email list to buying a product or even just signing up for a free trial.

The beauty of landing pages is that they are highly targeted and specific, which means they can effectively convert visitors into customers or help you to generate leads.

What makes the landing page builders different from other types of page builders (like WordPress) is that landing page builders are designed specifically to build landing pages. This means they come with all the features and elements you need to create an effective page without any clutter or extra bells and whistles.

Following are some of the key elements that you’ll find in most landing page builders:

Drag-and-drop editor: This is the main way you’ll create your landing pages. A drag-and-drop editor allows you to add, remove, and rearrange elements on your page without having to know any code.

Templates: Most landing page builders come with a library of templates you can use to get started. Templates are a great way to save time and ensure you build a landing page that looks professional.

Analytics: Most landing page builders come with built-in analytics so you can track your page’s performance. This is important because it allows you to see what’s working and what’s not so you can make necessary changes.

Integrations: Most landing page builders come with a wide range of integrations, so you can connect your landing pages to the other tools you use, like your email marketing software or CRM.

Now that we’ve answered the question “what are landing page builders?” let’s take a look at how they work.

How does a responsive Landing Page Builder Work?

The best Landing page builder works by providing you with a platform to create and publish your landing pages.

We talked about the elements you’ll find in most landing page builders, but how they work can vary depending on the builder you use. There are some free landing page builders that help you to create web pages with a few drag and drop. That not only offers you stunning landing page design but also helps you to generate leads.

Some landing page builders, like Unbounce, have a WYSIWYG (what you see is what you get) editor. This means that what you see on the screen is exactly what your visitors will see when they land on your page.

Other popular builders, like Convertri, focus on AI (artificial intelligence) and use algorithms to create landing pages for your marketing funnels. This means you get to create landing pages within minutes without having to design or code anything.

Also, we have drawn a comparison between Unbounce and Convertri to finalize which landing page builder is easiest for you to use.

Regardless of how they work, all landing page builders aim to make it easy for you to create and publish high-converting landing pages.

Let’s use the example of Unbounce to see how landing page builders work.

There are a few steps you’ll need to follow:

1. Get an exclusive coupon code for Unbounce and sign up for a free trial.

You get 20% off with the exclusive coupon code. So, use the code and get started. This way, you can be sure that you are getting the best deal.

2. Choose a template from Unbounce’s library of over 100 professionally designed landing page templates.

Unbounce has a wide range of templates for you to choose for your landing page design from, so you’re sure to find one that fits your needs.

They cover a wide range of industries and come in a variety of styles. In fact, you can also customize them based on your needs.

3. Use the drag-and-drop editor to customize your template and create your landing page.

Unbounce’s drag-and-drop editor makes adding, removing, and rearranging elements easy for your landing page design. You can also use the editor to change the colors, fonts, and layout of your page.

4. Save and publish your landing page.

Once you’re happy with your landing page, click the “save” button. You can then publish your page and share it with the world.

5. Integrate your landing page with the other tools you use.

Unbounce makes it easy to connect your landing page to the other tools you use, like your email marketing software or CRM for marketing agencies.

6. Track your page’s performance with Unbounce’s built-in analytics.

Unbounce’s analytics allow you to track your page’s performance and see what’s working and what’s not. This is important because it allows you to make necessary changes to improve your page’s conversion rate.

Now that you know how a landing page builder works, let’s take a look at some of the benefits of using one.

Benefits of Using a Landing Page Builder for Marketing Hub:

There are many benefits of using a landing page builder, but we’ve narrowed it down to the top three.

1. Save Time and Money

Creating landing pages from scratch can be time-consuming and expensive. If you’re not a designer or developer, you’ll likely need to hire someone to help you create your page with just drag and drop.

With a landing page builder, you can create a high-converting landing page to rank in google analytics without any design or development experience. This will save your time and money in the long run.

2. Increase Your Conversion Rate

A well-designed landing page can increase your conversion rate and help you achieve your business goals.

With a landing page builder, you can create a professional-looking landing page quickly and easily. This will give you a leg up on your competition and help you achieve your desired results and generate leads.

3. Test and Iterate Quickly

Testing is an important part of any marketing campaign. With a landing page builder, you can easily create multiple versions of your page and test different elements to see what works best.

For this feature, I really appreciate Unbounce – you can literally compare your landing page to any landing page on the internet. This way, you can be sure that you’re always testing against the best.

4. You Don’t Need Any Technical Skills

That’s understood but worth repeating – you don’t need any technical skills to use a landing page builder. All you need is a basic understanding of how to use a drag-and-drop editor.

If you can use a word processor, you can use a landing page builder. This way, anyone in your organization can create and optimize landing pages, regardless of their technical skills.

5. Landing Page Builders are Scalable

As your business grows, your landing page needs will change. With a landing page builder, you can easily scale your pages up or down to meet your changing needs according to google analytics.

For example, if you need to create the best landing page for a new product launch, you can quickly create and publish a new page. Or, if you need to reduce your landing page budget, you can easily delete unused pages.

I love Landerbolt – the fastest landing page builder to create, edit and clone high-converting landing pages in minutes. Their MultiVariate Feature allows you to test an infinite number of variations so you can always find the highest converting page.

Now that you know the benefits of using a landing page builder, but the question is, when should you use one?

When to Use a Landing Page Builder?

There are many situations when you would use a landing page builder, but we’ve narrowed it down to the three most common scenarios.

1. When You’re Launching a New Product or Service

Websites can take weeks or even months to build. Launching a new product or service means you don’t have time to wait for your website to be built.

With a landing page builder, you can quickly create a professional-looking landing page to promote your new product or service. This way, you can generate leads and sales as soon as possible.

For this, I appreciate Convertri – they have a wide range of beautiful templates perfect for product launch pages. Plus, their built-in email capture forms make it easy to collect leads.

Though they are relatively new to the scene, their rich features and low price make them an excellent option for small businesses.

Today, they have served over 153,795,150 pages, with a customer satisfaction rating of 98%.

Another feature that makes them this popular is their video hosting capabilities. You can upload and host videos on their platform without third-party integrations. They are the first and only landing page builders to offer this feature.

Convertri Coupon Code: Get exclusive bonuses at Convertri!

2. When You Have a Tight Budget

A landing page builder can be a great solution if you’re working with a tight budget. With a landing page builder, you can create a professional-looking best landing page without the need for a web designer or developer to reach your target audience.

Plus, most landing page builders offer monthly plans, so you can pay as you go. This way, you can get started with a landing page without making a long-term commitment.

For this, I recommend Pagefly as the best landing page builder for Shopify or if you are looking to start just 1 e-commerce store, as they offer a really great forever FREE plan. This plan includes all the features of the app.

Pagefly Coupon Code: Get exclusive 30 days of an extended trial at Pagefly!

3. When You Need to Make a Change Quickly

If you need to make a change to your landing page, you don’t want to have to wait for your web designer or developer to make the change for you.

This is where a landing page builder can be helpful. With a landing page builder, you can quickly make changes to your landing page without any technical skills. Since you’re not reliant on someone else to make changes, you can make changes as often as you need.

Now, I’ve been using the Pagefly page builder for a while, and I’m really happy with the platform. They make creating, publishing, and testing landing pages or e-commerce stores easy. The best thing is that even their free plan includes 24/7 customer support.

Plus, if you need help with anything, their team is always happy to lend a hand.

How much does a Landing Page Builder Cost in an online marketplace?

All the popular landing page builders offer monthly plans. The cost of these plans can range from as low as $12 per month to as high as $500+ per month.

They typically have three or four tiers. So, it really depends on the features and functionality you need.

To help you decide which plan is right for you, let’s take a look at some of the most popular landing page builders and their pricing plans.

1) Webflow

Before I talk about the Webflow pricing plan, let me tell you that Webflow is more popular as a no-code website builder than a landing page builder.

But it’s still a great option if you’re looking for a platform that can do both. Their main strengths include SEO features, e-commerce capabilities, and an intuitive drag-and-drop builder.

So, if you are new to SEO, want to focus on conversions, and are looking for a platform that can grow with you and help you as Google tag manager, Webflow is a great option.

Now, let’s take a look at their pricing plans. Webflow has two different plans: One tier plan is for a website builder that includes landing pages, and the other is for e-commerce stores.

Let’s look at both options in detail:

Webflow Website Builder Plan:

Webflow has 4 Website Builder Plans. The first one is the Starter Plan, which is FREE. It includes all the basic features you need to create a very simple website to reach your target audience. The other plans are:

Basic – $12 per month

CMS – $24 per month

Business – $36 per month

The main difference between the plans is the number of sites you can create, the storage space, CMS items, and the number of team members.

Webflow Ecommerce Plan:

There are 3 eCommerce plans. The first one is the Standard Plan, which starts at $29 per month. It’s great for small stores as it includes all the basic features you need to get started. The other two plans are:

Plus – $74 per month

Advanced – $212 per month

The main difference between the plans is the number of products, the storage space, and the number of team members.

Webflow Coupon Code: 20% Off Annual Plans Webflow!

2) Unbounce

Unbounce is the most popular landing page builder on the market, especially if you want to build a responsive landing page. In fact, Unbounce was the first ever landing page builder that came in the market. They coined the term “landing page” back in 2009.

So, it’s no surprise that they’re one of the most popular options out there. They’re known for their easy-to-use drag-and-drop builder, A/B testing capabilities, and integrations with popular marketing tools like pop-ups CTA’s and video VSL’s.

Their mobile-responsive landing pages are also some of the best in the industry. When it comes to ease of use, Unbounce is hard to beat. Just set your marketing campaign goal, write a copy with their Smart Copy tool, and choose from a library of pre-designed landing page templates.

Let’s take a look at their pricing plans: Unbounce has 4 pricing plans: Launch, Optimize, Accelerate, and Concierge.

• Launch: $72 per month
• Optimize: $108 per month
• Accelerate: $180 per month
• Concierge: $575 per month

The main difference between the plans is the number of visitors, the number of conversions, and the number of domains.

Unbounce Coupon Code: Unbounce is currently offering 20% off on their plans!

3) Groove Funnels

Groove Funnels is a popular choice for small businesses and startups. You may call them an all-in-one eco-system as they provide email marketing tools and services, live chat software, and a CRM in addition to their landing page builder.

Besides WordPress editor, Groove Funnel is one of the few page builders offering everything a marketer would need to run their online business.

These features include the ability to create single or multiple web pages on WordPress sites or other sites.

• A/B testing
• Optimized mobile pages
• 100+ integrations
• Email marketing functions

Groove Funnels is offering all their features for your landing pages for free. There are no credit cards required and no time limit. You can use all Groove apps and features for as long as you want without paying anything.

Groove Funnels Coupon Code: Use this coupon to get Groove landing page builder lifetime deal lifetime discount!

4) Convertri

Relatively new to the scene, Convertri has made quite a splash in the landing page builder industry. They’re known for their fast-loading pages and easy-to-use builder for marketing campaigns.

Convertri is an excellent choice for marketers who want to create high-converting landing pages without overspending. In addition, Convertri offers a wide range of features that have been designed to help increase sales and conversions without the help of a web developer and coding skills.

These features include video hosting, an in-built shopping cart, an easy-to-use drag-and-drop builder, and A/B testing, including a mobile responsive features. You can do this all without the help of website builders.

Convertri Pricing: Convertri has only one pricing plan, which costs $75 per month. However, they do offer a 14-day money-back guarantee, so you can try it out risk-free.

Here is the breakdown of their price with features:

Convertri Coupon Code: Get exclusive bonuses at Convertri!

5) Landerbolt

Landerbolt is a newer entrant to the landing page builder market. We discussed it, and they claim their landing page-building process is the fastest in the industry. In addition, Landerbolt offers a wide range of pop-ups features and marketing tools that are designed to help you increase conversions through landing pages and sales funnels.

Landerbolt has come one step ahead with their Multivariate Testing(MVT), which is available on all their plans. Their visual builder can easily make hundreds of variants without any need for coding skills.

Landerbolt Pricing:

Landerbolt has only one pricing plan, which costs $67 per month. The features and intuitive landing page templates that they offer make this price very reasonable.

Landerbolt Coupon Code: Landerbolt offers a flat 20% off on all its plans!

6) Pagefly Landing Page Builder

More bent toward Shopify store optimization, Pagefly is the most popular Shopify landing page builder. They offer a wide range of features designed to help you increase conversions, sales, and more leads. 

When it comes to templates offered by the platform, they have a wide range of options to choose from. All the pre-made templates are designed by professional designers and are 100% customizable. In fact, all the templates are well-optimized for both desktop and mobile devices.

When it comes to page creation, you can create all categories of pages, including products, homepages, collections, lead generation forms, and sales. All the key features that you would need to increase conversions are available with Pagefly.

Pagefly Pricing:

Pagefly has one free plan for small businesses, which we discussed earlier. Apart from that, they have two paid plans which are priced at $29/mo and $199/mo. The best thing is if you need more key features like more number of pages for product sales and email marketing, you can get them as an add-on as their first paid plan is ‘Pay as you go.’

Pagefly Coupon Code: Get exclusive 30 days of an extended trial at Pagefly!

7) Simvoly

More known for their excellent features as a funnel builder, Simvoly also offers some amazing features when it comes to creating high-converting landing pages for sales funnels. The platform is very user-friendly and has a wide range of key features that are designed to help you increase conversions and sales without bearing the expenses of any sales team.

Use the platform to create websites, e-commerce stores, checkout pages, and landing pages with custom domains. The best thing about Simvoly is that it offers a wide range of integrations that can be used to increase conversions.

Simvoly’s page builder has 200+ templates and 200+ custom blocks that can create high-converting pages to achieve the best conversion rates. The platform is sometimes considered an alternative to Shopify as it offers a wide range of features designed to help you create an online store.

You can even integrate with the world’s popular payment gateways like PayPal and Stripe to increase conversion rates. Its CRM integrations make tracking your leads and sales easier on your online store. Overall, Simvoly is an excellent platform with a wide range of features designed to help you increase conversions without using third-party apps to create fully responsive landing pages.

Simvoly Pricing:

Simvoly has four pricing plans which are priced at $12/mo, $29/mo, $59/mo, and $149/mo.

Simvoly Coupon Code: Simvoly is currently offering a flat 50% off on all its plans!

Now, we have discussed how much landing page builders cost and some of the popular platforms in the market. The next section will discuss which landing page builders are the best.

Which is the Best Landing Page Builder for your business?

To answer this question, we need first to understand the requirements for the businesses needing landing pages. Not all businesses are the same, and they don’t have the same requirements. Depending on their business type, they need different features on their landing pages.

In fact, some don’t need landing pages but funnel builders. For example, if you are in the business of selling digital products, you need a platform that can help you create entire sales funnels for your business and email marketing campaigns. In that case, platforms like Convertri and Simvoly can be your best option.

Similarly, if you are looking for a platform that can help you create high-converting product pages with custom code or create eCommerce stores for your business, platforms like PageFly can be the best option.

We discussed how Pagefly is known for its eCommerce pop-ups and is considered an alternative to Shopify. In fact, it’s the finest eCommerce landing page builder for email marketing. When it comes to creating product pages, and you need to add product videos and product reviews to increase conversions, Convertri is the only platform in the market that offers these features.

Now, let’s say you need to create a high-converting home page for your website or an event page. In that case, platforms like Unbounce can be the best option for you as it offers a wide range of features and templates designed to help you create high-converting pages.

This guide aims to help you understand your requirements and look for a platform that best meets those requirements. Depending on your business type and requirements, the best platform for you can be different.

I would suggest going through the “Which Landing Page Builder is the Best for Your Business” guide to learn more about this topic.

Now, let’s move to the next section, where we will discuss the easiest landing page builder to use for marketing campaigns.

Which is the Easiest Landing Page Builder to Use Effectively?

Again, this is difficult to answer as it depends on individual preferences. Hundreds of factors could make a platform easy to use for one person and difficult for another.

In my opinion, the best way to answer this question is to look at the features of each platform and see if it offers features that can make your life easy.

1) User-Friendliness: The platform should be easy to use and not require coding skills.

2) Features: The platform should have all the required features to create high-converting landing pages with an analytics dashboard.

3) Templates: The platform should have a wide range of templates designed by professionals and 100% customizable to boost conversions.

4) Integration: The platform should have seamless integrations with all the popular tools and platforms.

5) Support: The platform should have a dedicated support team to help you with all your queries and problems with analytics tools.

Now, why do we need all these features in the platform?

The answer is simple. A platform with all these features will be easy to use and help you create high-converting landing pages without any problems.

If we take all the info from the previous sections, Unbounce and Convertri are the two platforms that offer all the features that are required to create high-converting landing pages for email marketing and lead generation. We have drawn a detailed comparison between these two platforms that you can read here.

Let’s move to the last section, where we will discuss the best landing page builders in 2022.

7 Best Landing Page Builders in 2023:

As we have seen in the previous sections, there is no one size fits all answer to this question. The best platform for you will depend on your business type and requirements.

However, if we look at the overall market, these are the 7 best landing page builders that are ruling the roost in 2022.

We have already discussed the best marketing features of each platform in the previous sections, including their prices, and discounts. So, this section will be only a highlight of each platform.

Here is the recap of the 7 best landing page builders that you can consider in 2022.

1) Unbounce: If you are looking for a platform that offers a wide range of features and templates, Unbounce can be your best option. It is a bit on the expensive side, but it is worth the investment for your landing page and email marketing to get more sales.

2) Convertri: Though Convertri is a new player in the market, it has made a mark for itself with its wide range of features and landing page templates. Its video hosting feature is a game-changer and is the reason why it is on this list. Indirectly, this feature makes Convertri a self-hosted landing page builder.

3) Webflow: If you are looking for a platform that offers both landing pages and a website builder, Webflow can be your best option. Their SEO-rich templates are designed by experts and can help you rank higher on search engines and email marketing.

4) Groove Funnels: An eco-system for marketers that offers a wide range of sales and marketing tools, Groove Funnels can be the best option for you if you are looking for an all-in-one solution. Groove Funnels landing page builder lifetime deal is a steal, and you should definitely consider it.

5) Landerbolt: Considered to be the fastest-growing landing page builder, Landerbolt offers a wide range of marketing features and templates. Multivariate Testing is their USP that helps create dozens of different variants from the same page.

6) Pagefly: Landing page builder for Shopify, Pagefly is the best option for you if you are looking for a platform to create landing pages for your eCommerce store. You can create any page i.e., product pages, upsell pages, etc. with ease.

7) Simvoly: Last but not the least, Simvoly is a popular funnel builder that offers a wide range of features for email marketing and high conversions in sales. Their pre-built funnels can help you save a lot of time and boost your conversions without a sales team and web developer.

Now here is the best part. Get exclusive discounts and offers on the above-mentioned landing page builder by clicking on the links below.

• Convertri Coupon Code: Get exclusive bonuses at Convertri!
• Webflow Coupon Code: 20% Off Annual Plans Webflow!
• Groove Funnels Coupon Code: Use this coupon to get a lifetime discount on Groove!
• Unbounce Coupon Code: Unbounce is offering 20% off on their plans!
• PageFly Coupon Code: Get exclusive 30 days of an extended trial at Pagefly!
• Landerbolt Coupon Code: Landerbolt offers a flat 20% off on all its plans!
• Simvoly Coupon Code: Simvoly is currently offering a flat 50% off on all its plans!

So, these were the 7 best landing page builders that you can consider in 2022. Choose the one that best suits your requirements and start building high-converting landing pages for email marketing and more leads in your business.

FAQs

What is the Cost to build a landing page?

The cost of building a landing page can vary depending on the builder you use and the features you need. Some builders are free, while others offer paid plans. For example, Unbounce has a basic plan for $99/month and a premium plan for $499/month.

How much does it cost to build a landing page?

The cost will be zero if you use a free landing page builder. However, if you use a paid landing page builder like Unbounce or Convertri, the cost will depend on your chosen features. Landing page builders often offer monthly subscription plans with different tiers that include different features.

Self-hosted landing page builder or cloud-hosted builder?

Self-hosted landing page builders are typically installed directly on your website and give you full control over your pages. Cloud-hosted builders let you create pages without installing anything on your website. It all depends on what kind of control you want over your landing pages. If you want full control, then a self-hosted builder is the way to go.

What is a White label landing page builder?

A white-label landing page builder is a platform that lets you create and publish fully customized, branded landing pages without having to worry about coding. It allows you to create pages that look just like your website, giving you full control over the design and content. This is great for businesses that want to offer their clients a fully branded landing page experience.

Conclusion:

There you go! A detailed, unbiased, and ultimate guide to the best landing page builder in 2023 for email marketing and sales. We have discussed everything that you need to know about landing pages and the different types of platforms available in the market.

We discussed each and every question, query, and confusion that you might have related to the landing page builder. We also talked about the best features of each platform and their prices.

So, what are you waiting for? Go ahead and choose the best landing page builder for your business and start driving conversions like a pro!