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Unbounce vs Clickfunnels: Which Will Scale Your Business to New Heights?

Nov 17, 2022

The Unbounce vs Clickfunnels debate has been going on for a while now. Both platforms have their own pros and cons, but at the end of the day, it all boils down to which is the better landing page builder and which one will better scale your business.

Russel Brunson – a marketing genius, has taken Clickfunnels to new heights with his cutting-edge tools and top-notch strategies. But you can’t deny Unbounce has helped many online businesses scale their operations with easy-to-build and highly customizable landing page software.

In short, landing page creation is the heart of digital marketing, and both Unbounce and Clickfunnels offer powerful tools to help you create beautiful, conversion-optimized landing pages and high-converting sales funnels.

So which one is right for you?

Well, that depends on what your specific needs are. Do you need a simple platform to create high-converting landing pages? Or do you need a sophisticated platform that can help you build complete online funnels, including single landing page, webpages, opt-in forms, and more?

In this Clickfunnels and Unbounce review post, we’ll look at the key differences between Unbounce and Clickfunnels to help you decide which platform is right for you. We will also explain the features of each platform, and help you compare their pricing, so you can choose the one that fits your needs and budget.

Overview of Unbounce: What is Unbounce?

Unbounce is a powerful landing page builder that makes it easy to create high-converting landing pages without needing technical skills or coding knowledge. With their drag-and-drop editor and simple point-and-click builder, you can easily create professional landing pages designed to convert visitors.

Whether you’re a marketer looking to improve your lead generation efforts, or an entrepreneur who needs help building complete online funnels, Unbounce has the tools and features to help you achieve your goals.

Not many know this; it was Unbounce that introduced and scaled the landing pages concept to the world. Thanks to their simple landing page builder and conversion optimization strategy, they have helped thousands( if not millions) of online businesses increase their conversion rate and grow their bottom line.

I also love their blog and other educational resources, which are packed with resources to help you improve your landing page conversions. Even if you have zero knowledge about landing page creation, you can easily learn the basics from their in-depth guides and tutorials.

Overview of Clickfunnels: What is Clickfunnels?

Clickfunnels, on the other hand, is a complete online marketing platform with a wide range of powerful tools to help you grow your online business. With Clickfunnels, you can easily build your entire sales funnel strategy, including custom landing pages, opt-in forms, checkout pages, webinars, membership sites, and more.

Clickfunnels also comes with powerful cloud-based marketing automation tools to help you grow your business. With Clickfunnels, you can create highly targeted email marketing campaigns and send them to specific audiences based on their behaviors, interests, and demographics.

Now, with Clickfunnels, it’s easier than ever to create winning sales funnels and scale your business to new heights. Whether a seasoned marketer or a complete beginner, Clickfunnels has the tools and features to help you achieve your goals.

Clickfunnels vs Unbounce: Key Differences

Talking about differences helps us better understand the strengths of each platform and how they can help us achieve our goals.

Here are some key differences between Unbounce vs Clickfunnels:

First, Unbounce is primarily a landing page platform, while Clickfunnels is more of a complete marketing and sales platform. This means that Unbounce is focused on creating high-converting and simple landing pages, while Clickfunnels offers a suite of tools that can be used to create marketing, sales pages, and marketing funnels.

Secondly, Unbuce has rich A/B testing capabilities, allowing you to test different versions of your landing pages to optimize conversions. Clickfunnels, on the other hand, lacks this feature, but most of the time, their funnels are proven designs you can customize to suit your needs. In fact, you get complete conversion tracking with Clickfunels via Google analytics which means you get to see conversion rate for any of your marketing funnels and also how many people signed up or bought a purchase.

Thirdly, Unbounce pricing is very affordable and offers several tiers depending on the complexity of your needs, while Clickfunnels is one of the most expensive marketing platforms out there. It can hurt your budget if you are new to marketing and are still testing different strategies.

Fourthly, Clickfunnels has built-in autoresponder capabilities, while Unbounce requires an external autoresponder like Mailchimp or Aweber. This feature allows you to seamlessly integrate your marketing campaigns with your email marketing efforts, which can help you boost conversions and ROI.

Now let’s discuss the features of each platform in more detail to see how they can help you achieve your marketing and sales goals.

Unbounce Features:

Unbounce Smart Traffic: A new addition to Unbounce specialties, this feature keeps Unbounce at the top of its game because the accuracy of AI-based technology helps you send highly targeted traffic to your landing pages that is more likely to convert. It uses historical data marketing campaigns to make predictions about your audience and show them the most relevant offers. The more it takes time to learn about your customers, the better and more accurate it becomes.

Dynamic Text Replacement: This feature allows you to dynamically swap out different pieces of text based on your target visitors’ behavior, ensuring that they only see what matters. For instance, you could show a different call to action button depending on which page your visitor is coming from or even display offers based on geographic location.

Popups and Sticky Bars: Unbounce’s popups and sticky bars are powerful features that can help you increase conversions without relying on third-party software. You can create sticky bars and popups to grab your visitors’ attention and highlight offers or CTAs they may otherwise miss.

Unbounce Smart Copy: Again, a new addition to all Unbounce features, this uses AI-based technology to help you 100% optimize your calls to action and landing page copy. This means you can write better copy faster without relying on split testing capabilities or A/B tests.

Clickfunnels Features:


Clickfunnels’ usability and ease of use are one of its biggest strengths. It allows you to easily create marketing and sales funnels without having to make any complex coding or design changes. Just a few drag-and-drop clicks, adding your own branding, and you’re ready to go!

Plus, the visual editor makes it easy to see what your funnel will look like as you’re building it, so you can make changes on the fly. 0Even if you are a beginner, you can easily build out your first funnel within minutes.

Funnel builder: Clickfunnels allows you to build funnels in minutes. Unlike other tools that take much money and time to learn, you can build out your first funnel in minutes without hiring designers or developers. It even allows you to create very simple pages for the cart and checkout process, making it a good option for ecommerce merchants as well.

Website hosting: Clickfunnels also offers hosting services to help you build your funnels and get started with your marketing campaigns. This is another major advantage, as it takes away the hassle of getting an external hosting service to host your website. Even you can register your domain right in your Clickfunnels account.

Conversion tracking: Clickfunnels also offers conversion tracking services that allow you to see how many conversions a particular funnel generates. You can also track your leads, revenue, and other metrics from marketing campaigns. This is another big advantage, as it can help you improve your sales funnels and optimize for better conversions.

Email autoresponder: Clickfunnels also offers an email auto-responder that allows you to create emails and send them out automatically at specific intervals. This is the biggest advantage of Clickfunnels over other landing page builders. It makes it very easy to build a list, nurture your leads and promote your products.

So, which tool is better in terms of features? Unbounce has a lot of powerful features that make it an ideal choice for marketing, building landing pages and product pages. However, Clickfunnels has a very strong focus on usability and usability, making it a good option even for complete beginners. It wins the race with autoresponder and web hosting functionality.

Unbounce vs ClickFunnels: Landing Page Templates

Both Unbounce and ClickFunnels offer a wide range of templates that can be used to create marketing funnels for different purposes. The former has a more extensive library of templates. You get 100+ free templates that can be customized and edited per your needs. Since Unbounce has a very easy drag-and-drop builder, you can customize the templates to create unique landing pages. They also have premium and enterprise templates that offer features like lead capture and conversion optimization and can be used for complex marketing funnels.

ClickFunnels also has a wide range of themes and templates that can be used to create landing pages, entire sales funnels, and other marketing campaigns. Each funnel type is supported by multiple templates in different categories, such as templates for webinar pages, opt-in pages, and custom sales funnels.

So, as for the templates, both Unbounce and ClickFunnels are quite comparable. However, Unbounce has a wider library of templates that are easy to use and highly customizable.

Clickfunnels vs Unbounce: Integrations

Clickfunnels has API services that allow you to connect your Clickfunnels account with other third-party services like Zapier, Shopify, ActiveCampaign, and a lot more. This allows you to connect Clickfunnels with your other marketing, sales, and eCommerce tools.

Unbounce, on the other hand, uses Zapier or WebHooks to integrate with other marketing tools. You can use webhooks or Zapier to create automated workflows that help you customize your landing pages and marketing campaigns.

So, all in all, Clickfunnels is the winner when it comes to integrations. With its powerful API services, you can connect your landing pages and campaigns with a wide range of third-party apps. However, Unbounce will connect you to any app or tool using webhooks and Zapier.

Ease of Use

Ease of use will depend on how you want to use the tool. If you want to create landing pages or product pages, Unbounce is the best option. With its user-friendly interface and drag-and-drop builder, you can create highly functional landing pages in minutes.

While on the other hand, Clickfunnels is also easy to use and is perfect if you want to create marketing funnels. Since ClickFunnels is more focused on marketing funnels, it offers features that make it easy to create different types of funnels. It uses templates and other tools that make it easy to create landing pages, opt-in pages, and webinar pages with ease.

So, ease of use really depends on how you want to use the tool. If you want to create product and landing pages, then Unbounce is the best option. While if you want to create marketing funnels and need features that make it easier for beginners, then ClickFunnels is the tool for you.

Unbounce vs ClickFunnels Pricing:

When it comes to pricing, both platforms have freemium plans that allow you to test their tools before committing. However, the monthly subscription packages are the best option if you want more features and advanced functionalities.

Clickfunnels Free Trial: You get access to ClickFunnels for 14 days without having to enter your credit card details. This allows you to test their tools and check if it suits your needs and business requirements.

Unbounce Free Trial: Same is the case with Unbounce. You can test their platform without having to create an account or entering your credit card details for 14 days. This helps you explore their tools and see if they fit your business well.

Unbounce’s pricing: How much does Unbounce cost?

If you want to create landing pages, Unbounce is one of the best options out there. It offers four plans: Launch, Optimize, Accelerate, and Concierge.

Launch: The Launch plan will cost you $79/month and allows you to create 500 conversions and 20,000 monthly website visitors. You also get access to A/B Split Testing and 1 domain.

Optimize: The Optimize plan is for small businesses. It costs $135/month and allows you to create 1000 conversions and 30,000 monthly visitors. You can also access advanced features like A/B Split Testing and 5 domains.

Accelerate: The Accelerate plan is the best fit for growing businesses. It costs $255/month, and you get access to 2,500 conversions and 50,000 monthly visitors. You also get features like A/B Split Testing, Agency features, and 10 domains.

Concierge: The Concierge plan is for enterprise businesses and costs $575/month. This plan allows you to create 5,000 conversions and 100,000 monthly visitors. It also offers advanced features like A/B Split Testing, Agency Features, and 25 Domains.

What makes Unbounce special is they promise a 30% more conversion as their Smart Traffic feature improves your traffic quality. So, this is the unique value proposition that sets them apart from other landing page creation tools.

Here you can get a special Unbounce coupon code: Unbounce Coupon.

Clickfunnels Pricing: How much does Clickfunnels Cost?

ClickFunnels offers three plans for its users.

Basic: The Startup plan will cost you $127/month and is perfect for new businesses. It allows you to create 1 website, 20 funnels, 1 admin use, 1 domain, unlimited products, pages, and basic analytics.

Pro: The Pro plan will cost you $157/month and is ideal for established businesses. It allows you to create 1 website, 100 funnels, 5 admin users, 3 domains, products, pages, and basic analytics. This package also gives you additional perks like Affiliate Program, API Access, ShareFunnels, Liquid Theme Editor, and CF1 Maintenance Mode Plan.

Funnel Hacker: The Funnel Hacker plan will cost you $208/month and is best for power users.

As you can see, Unbounce has a better price option if you are looking to establish an online presence with landing pages. However, if you want to create marketing funnels for your business, then ClickFunnels is a better choice, as it offers advanced features and tools that can help beginners get started quickly. But their prices are slightly higher, so you need to carefully consider your business requirements before deciding which platform is better for you.

Here you can get a special Clickfunnels coupon code: Clickfunnels Coupon.

Final Verdict: Unbounce vs Clickfunnels:

Ultimately, the choice between Unbounce and Clickfunnels comes down to your specific needs and budget. We have explained each and every aspect of both platforms in detail so that you can make an informed decision. If you are looking to create landing pages quickly and at a lower cost, then Unbounce is a better choice. We love their Smart Traffic feature as it helps to improve your lead quality.

However, if you want to create effective marketing funnels for your business, then ClickFunnels is the way to go. Their advanced features and tools can help you get started quickly, regardless of your skill level. So, it is up to you to choose the best platform for your business. But either way, both platforms are great options and can help you scale your business to new heights!

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