How do Landing Page Builders Work?

Millions of businesses registered in 2022 to sell their products, services, and ideas online. But instead of opting for websites, they chose to build landing pages.

Why?

Because landing pages are more effective at converting visitors into leads and customers than traditional websites.

That’s why landing age builders have become very popular in recent years. These tools save thousands of businesses time and money by allowing them to create high-converting landing pages without needing to hire a web designer or developer.

That’s why businesses are saving thousands of dollars by using landing page builders to create their desired look without hiring a web designer.

In this article, we’ll show you what the essential elements of a landing page builder are and how landing page builders work. We will also talk about which ones are the best pick for you based on your business needs, and don’t forget to get exclusive discounts from Internet Marketing Deals on all the popular landing page builders.

Here you can get all the deals of landing page builders: 

• Convertri Coupon Code: Get exclusive bonuses at Convertri!
• Webflow Coupon Code: 20% Off Annual Plans Webflow!
• Groove Coupon Code: Use this coupon to get a lifetime discount on Groove!
• Unbounce Coupon Code: Unbounce is offering 20% off on their plans!
• PageFly Coupon Code: Get exclusive 30 days of an extended trial at Pagefly!
• Landerbolt Coupon Code: Landerbolt offers a flat 20% off on all its plans!
• Simvoly Coupon Code: Simvoly is currently offering a flat 50% off on all its plans!

Let’s start with the basic query:

What is a landing page?

A landing page is a standalone web page that is designed for a specific purpose, such as collecting leads or selling products.

It is different from a website because it is not meant to be browsed like a traditional website. Instead, the goal of a landing page is to get the visitor to take a specific action, such as subscribing to a newsletter or buying a product.

What’s the difference between a home page and a landing page?

A home page is the website’s main page visitors are typically sent to when they first arrive. It acts as a hub from which visitors can navigate other site pages. Whereas a landing page will usually have a more specific purpose, such as collecting leads or selling products.

For instance, if you’re selling a product, you might want to send visitors to a landing page that has been specifically designed for that product rather than your home page.

The key difference is that a home page is designed to be browsed, while a landing page is designed for visitors to take a specific action.

Check this example from Unbounce:

Why do I Need a Landing Page Builder?

Businesses need landing pages for two primary reasons:

To increase conversions: A well-designed landing page can significantly increase your conversion rate by making it easy for visitors to take the action you want them to take.

To save time and money: Landing page builders can save businesses a lot of time and money by allowing them to create high-converting landing pages without needing to hire a web designer or developer.

What are the key elements of a landing page builder?

Now that we’ve answered the question: “what is a landing page?” it’s time to take a look at the key elements of a landing page builder.

There are four essential elements of a landing page builder:

1. A drag-and-drop editor: This is the most important element of a landing page builder. A drag-and-drop editor allows you to create a landing page without needing to know how to code.

2. Templates: Templates are pre-designed landing pages that you can use as a starting point for your design.

3. Email marketing & automation integrations: These integrations allow you to send leads that you collect on your landing page directly to your email marketing list. They also allow you to automate follow-up emails, such as sending a discount code to leads who don’t purchase your product.

4. Analytics: Landing page builders come with built-in analytics to track your landing page’s performance.

5. Integrations with other tools: Most landing page builders come with integrations with popular email marketing, CRM, and payment processing tools.

Now that we’ve answered the question: “what is a landing page?” it’s time to take a look at the key elements of a landing page builder.

Let’s see how each of these key elements works in practice with the example of Unbounce, one of the best-known landing page builders on the market.

1) Drag and drop editor:

The drag-and-drop editor is the core of any landing page builder. It’s what allows you to create a landing page without needing to know how to code.

Example of Unbounce

Unbounce is a popular landing page builder with all the essential features we just listed.

The Unbounce drag-and-drop editor is extremely user-friendly and allows you to create landing pages without prior web design experience.

Unbounce drag-and-drop builder in action:

Here is how drag-and-drop loo in the practice of Unbounce:

To add an element to your landing page, you simply click on it and drag it into the desired location.

You can then customize the element to match your brand’s style and message. For example, you can change a button’s color, font, and text. You can add CTAs, forms, sticky bars, and much more.

Drag and drop editor also lets you add custom HTML, rearrange content, and even change the entire layout of your landing page with just a few clicks.

Example of Webflow

Drag and drop editor of Webflow:

Webflow’s drag-and-drop editor is very similar to Unbounce’s. It is just as user-friendly and allows you to create landing pages without any prior experience in web design and coding.

Even if you are a complete newbie, you will be able to create a beautiful and high-converting landing page with Webflow’s drag-and-drop editor.

2) High converting templates:

The second key element of a landing page builder is templates. Templates are pre-designed landing pages that you can use as a starting point for your own design.

When you have added essential elements to your landing pages, it’s time to add templates. Most landing page builders come with a library of templates that you can choose from. The templates are usually categorized by use case, such as lead generation, product launch, event promotion, etc.

Most landing page builders have many free and paid templates that you can choose from. This means you don’t need to design anything on your own. It just needs some clicks to have a beautiful and high-converting landing page.

Example of Convertri Funnel Templates:

When choosing a template, it’s important to make sure that it’s designed for your specific use case. For example, if you’re designing a landing page for a product launch, you’ll want to choose a template that’s been designed specifically for product launches.

It’s also essential to make sure that the template is responsive, meaning it will look good on both desktop and mobile devices.

Example of Pagefly templates:

All of the landing page builders have templates for each and every niche, every category, and every industry you can think of.

You name it; they have it.

3) Integrations with tools you already use:

The third key element of a landing page builder is integration. Integrations allow you to connect your landing pages with the other tools you use, such as your email marketing tool, CRM, or payment processor.

This is important because it allows you to track your results and manage your leads in one place.

For example, if you’re using a landing page to generate leads for your business, you’ll want to be able to add those leads to your CRM so you can follow up with them and turn them into customers.

Most landing page builders come with a wide range of integrations, so you should have no problem finding the tools you need.

For instance, Webflow integrates with Zapier, which allows you to connect to over 1,000 different apps. For instance, you can use Zapier to connect Webflow to your CRM, email marketing tool, or payment processor.

If you have your mobile app, Webflow connects to it as well.

4) Email marketing & automation:

The fourth key element of a landing page builder is email marketing and automation. Email marketing allows you to send your subscribers newsletters, promotional offers, and other types of emails.

Automation allows you to send emails automatically based on certain conditions, such as when someone subscribes to your list or when they make a purchase.

Most landing page builders come with built-in email marketing and automation features. For example, Simvoly allows you to create email marketing campaigns and automate your email marketing.

No matter whichever package you choose from Simvoly, you will be getting unlimited email automation for free.

Their basic package starts at just $12/month, which lets you send up to 1200 emails to 100 subscribers.

They also have a separate price option for email marketing, which starts at $9/month and lets you send emails to 500+ subscribers.

5) Analytics:

The fifth key element of a landing page builder is analytics. Analytics lets you track your results and see how your landing pages perform.

For example, you can see how many people visit your landing pages, how long they stay on your pages, and what actions they take.

Most landing page builders come with built-in analytics features. For example, Simvoly provides you with detailed analytics to see how your landing pages perform.

This way, you can make changes to your pages and improve your results over time.

Now we talked about each element of landing page builders in detail; let’s talk about the prices.

How do you choose which landing page builder is right for you and your business?

The best thing about landing page builders is they suit businesses of all sizes, from solopreneurs to enterprises.

There are a few factors you’ll want to consider when choosing a landing page builder, so ask yourself the following questions:

1) What type of landing pages do you need to create?

2) How many landing pages do you need?

3) Are you a solo business, an agency, or a large enterprise?

4) What’s your budget?

After you have answered the questions and decided on your needs, you can start comparing prices. We can divide the landing page builders into three categories. 

Best Landing Page Builders for Agencies and Larget Businesses

Most landing page builders offer different pricing plans based on the features and number of pages you need.

For example, if you are an agency or a large enterprise, you will need more features and pages than a solo business.

Unbounce Basic Plan:

Unbounce’s plans would be a perfect fit for you. Unbounce’s Launch plan offers unlimited pages for $72/month.

Unbounce Coupon Code: Unbounce is offering 20% off on their plans!

 

Landerbolt Basic Plan:

The next one is Landerbolt’s plans. Their basic plan starts at $67/month and comes with unlimited pages, free domain, universal domain importer, and more.

Landerbolt Coupon Code: Landerbolt offers a flat 20% off on all its plans!

 

Best Landing Page Builders for Small Businesses and Solopreneurs

If you are a small business or a solopreneur, you will need a landing page builder that is easy to use and doesn’t break the bank.

Simvoly Basic Plan:

Fortunately, there are plenty of options available. For example, Simvoly’s plans start at just $12/month, and you can get 1 site, 1 funnel, and 20 pages, which is more than enough for most small businesses.

Simvoly Coupon Code: Simvoly is currently offering a flat 50% off on all its plans!

 

Best Landing Page Builders That Offer Free Plans

Pagefly Free Slot:

Finally, some landing page builders offer free plans if you are on a tight budget. For example, Pagefly offers one slot, which is one landing page for free, with all the features of their app.

PageFly Coupon Code: Get exclusive 30 days of an extended trial at Pagefly!

If you are a business with few requirements and a tight budget, this might be the perfect solution for you.

Groove Free Plan:

The second one is Groove. They are offering all their essential features for free with a lifetime deal. You can create an unlimited number of landing pages with their free plan.

So, this one is a no-brainer, you can get all the essential features of a landing page builder for free with Groove’s lifetime deal.

Groove Coupon Code: Use this coupon to get a lifetime discount on Groove!

Conclusion

So, there you go! We answered the main question about how landing page builders work and discussed the best landing page builders in detail. Now it’s time to choose the right one for your business. Don’t forget to get exclusive discounts with our coupon codes.

Happy Landing!