No matter what business you’re in, social proof is a powerful tool that can help you increase sales, build trust with your audience, and even improve your search engine ranking.

Imagine being able to increase your sales by 10, 20, or even 30%. Or what about being able to build trust with your audience, so they’re more likely to buy from you?

The main concern of the customers or clients is the quality of products or services. So, if your business has more positive reviews and testimonials, it will be easier to earn customer trust and increase sales.

Before we talk about the different types of social proof tools, let’s look at what social proof is and how it works.

What is Social Proof?

Social proof is the psychological phenomenon that people are more likely to do something if they see others doing it.

It’s a form of herd mentality or peer pressure, and it’s based on the idea that if other people are doing something, it must be the right thing to do.

For example, do you visit a website that suddenly shows you certain people just bought or joined that product or service? That’s social proof in action!

People are more likely to buy a product or use a service if they see that other people have already done so.

It creates FOMO (fear of missing out), which is a powerful emotion that can drive people to take action.

Because when people see that others are using a product or service, they want to be part of the group and don’t want to miss out on what everyone else is doing. According to the latest insights, 88% of the customers read online reviews before visiting a business. In fact, 70% of the time, customers trust recommendations from people they don’t know about. So, social proof is that important!

Now let’s take a look at some of the most popular social proof software and how you can use them to increase sales and build trust with your audience.

1) FOMO

FOMO

If you are into business, you would know one thing. Customers don’t care about what you say. Instead, they are concerned about what others say about you. FOMO creates a sense of urgency and drives people to take action. FOMO can be used to increase sales, sign-ups, and conversions.

How Does FOMO Work?

FOMO has over 103+ integrations, which makes it super easy to use. FOMO lets you display activities on your website in the form of notifications. These notifications can be about anything, such as people buying your products, signing up for your newsletter, or even joining your Facebook group.

You can also customize the messages and even target them to specific audiences. For example, if you’re running a sale, you can target people who haven’t made a purchase yet.

You are not just increasing sales, but trust, credibility, and customer loyalty with FOMO.

It shows the real-life people purchasing your products or services, which helps you build trust with your audience.

How Does FOMO Work

What Activities does FOMO SHows on Your Website?

FOMO displays the following activities on your website:

Recent Purchases: Show recent purchases made on your website
Email Signups: It shows how many people have subscribed to your newsletter
Forms and Clicks: Show how many people have filled out your forms or clicked on your links
Active visitors: It even shows the number of active visitors on your website
Social media followers: Show how many people are following you on social media

In short, FOMO displays any activity you want your website visitors to see.

What are the Essential Features of FOMO?

FOMO comes with the following features:

Customized messages: You can customize the messages according to your brand voice

Real-time updates: The messages are updated in real-time, so your visitors always see the latest activities

Filters: This feature lets you add fallbacks and automation and even lets you control all the settings from a single page

Page rules: You can specify which pages you want the notifications to appear on. For instance, you can choose to show the notification only on the pricing page

Template rules: With this feature, you can control the look and feel of the notifications. This feature gives you full control over the design of the notification

Features of FOMO

Check this screenshot: It means you can modify your templates according to your specific needs and branding

103+ Integration without Coding: This is an excellent feature as it allows you to integrate FOMO with your existing software without any coding.

Fomo integrate

You can even control the timer for how many seconds the notification should show up and set the frequency.

Translation: This is an excellent feature if you have an international audience. FOMO is available in 29+ languages so that you can target any audience

FOMO is a powerful social proof tool that can help you increase sales and build trust with your audience.

What are the Prices?

Fomo Pricing

FOMO has 4 prices plans:

Starter: It starts at $19/month and lets you show 25,000+ real-time activities

Essential: It starts at $49/month and lets you show 50,000+ real-time activities

Plus: It starts at $129/month and lets you show 250,000+ real-time activities

Advanced: It starts at $399/month and lets you show 3,000,000+ real-time activities

The best part is that you can get 50% off if you sign up now. Get 50% off at FOMO

2) Boast

Boast

The second social proof tool on our list is Boast. Boast is an authentic video testimonial platform that helps you increase sales and conversions. Customers trust video testimonials more than any other form of social proof.

But collecting video testimonials is a hurdle—a real pain. Because your happy customers are busy people too, you need to email them. Or call them. And then hope they respond.

With Boost, it’s different.

Now, you can automatically collect video testimonials from your happy customers with the help of Boast’s Concierge Service.

How does Boast Work?

Boast helps you collect video testimonials. You can create video testimonial forms and send them to your customers via email or SMS or embed them on your website.

You can send your customers the link to Boast video testimonial forms via email or even embed them on your website.

You can send automatic emails as reminders to those customers who haven’t given their testimonials.

The forms are mobile-friendly, which means your customers can give testimonials from their smartphones.

Boast has many pre-built templates that you can use to create your video testimonial forms. You can select based on your business and get the complete sequence, including request templates and reminders.

You can download and use the same videos in your marketing campaigns and ad campaigns.

Other Features of Boast

Apart from video testimonials, Boast also offers other features like:

Customer surveys: You can use Boast to create customer surveys. Customer surveys help you understand what your customers think about your product or service. This way, you can improve your offerings.

Online reviews: With Boast, you can generate online reviews. Online reviews help you improve your search engine rankings and build trust with your audience.

User-generated videos: Boast also allows you to collect user-generated videos. User-generated videos are a great way to increase brand awareness and build trust with your audience.

These native videos are more trustworthy and engaging than any other form of social proof.

Feedback Kiosk

This is going to be an excellent app that will help businesses with social proof. The app is still developing, but it looks like it will be released soon. The app will help businesses collect customer feedback in a very efficient way.

It will have a kiosk mode, allowing businesses to collect customer feedback at their premises.

How does Boast Work

Incentive + Reward Feature:

When customers get some incentive or reward for giving feedback, they are more likely to do so. This feature is yet to be announced, but it looks like the app will have some incentive + reward feature.

This will be a great way to increase customer feedback and get more social proof for your business.

Price of Boast

Boast as 4 pricing plans:

Boast Pricing

Solo: It starts at $25/month and allows 240 responses per year. While this plan is suitable for small businesses, it’s not suitable for businesses that are looking to collect a lot of video testimonials.

Plus: It starts at $50/month and allows 600 responses per year. This plan is suitable for businesses that are looking to collect a moderate number of video testimonials.

Team: It starts at $100/month and allows 1800 responses per year. If you’re looking to collect a lot of video testimonials, this is the plan for you.

Premium: It starts at $208/month and allows 60,000 responses per year. This is the most suitable plan for agencies or large-scale businesses that are looking to collect a large number of video testimonials.

Boast also runs a no-risk 14-day trial period so businesses can get the taste of services before they decide to continue using Boast. Get 10% off at Boast!

3) ProveSource

ProveSource

If you’re looking for a social proof tool to increase conversions, look no further than ProveSource.

ProveSource allows you to add social proof notifications to your website or app. These notifications can be triggered when someone takes a certain action, such as making a purchase or signing up for a newsletter.

The best thing about ProveSource is it works automatically, which means you don’t have to add notifications each time someone takes action manually.

Plus, you can customize the look and feel of the notifications to match your brand.

How does ProveSource Work?

ProveSource is a social proof tool that allows you to add notifications to your website or app. These notifications can be triggered when someone takes a certain action, such as making a purchase or signing up for a newsletter.

SocialProve helps you create notifications in just 6 steps. You can also change colors, add images, and customize the message to match your brand.

Track and Monitor your conversions

Once you’ve created your notification, you can track and monitor your conversions. ProveSource automatically records conversions and displays them in easy-to-read graphs.

Clicks, impressions, leads, engagement level, everything you need to know about the success of your social proof notification is available with just a few clicks.

Plus, you can export your data into CSV format so you can further analyze it in Excel or Google Sheets.

Integrations

ProveSource integrates with all the popular email marketing, e-commerce, and CRM platforms.

Some of the most popular integrations include:

How does ProveSource Work

This makes ProveSource the perfect tool for businesses of all sizes.

Which Websites are Ideal for ProveSource?

ProveSource is the perfect tool for any website or app that wants to increase conversions.

The social proof notifications are ideal for e-commerce sites, lead generation forms, and email signup forms.

Most businesses in the domain of traveling, retail & e-commerce, SaaS, and healthcare have found success with ProveSource.

Which Websites are Ideal for ProveSource

Though ideal for these industries, ProoveSource can be used on any website or app.

Essential Features of ProveSource

Some of the essential features of ProveSource include:

features of ProveSource

1. Timing Rules: You can control when the notification is displayed, for how much time, and how many times.

2. 100% Real-Time: All the notifications are 100% real-time. This means only your users’ verified and recent actions are displayed as notifications.

3. Mobile-ready: The notifications are mobile responsive and look great on all devices.

4. Easy to Install: The installation process is simple and only takes a few minutes. No matter what platform you’re using, ProveSource can be installed in just a few clicks.

5. Display Rules: You can control where the notification is displayed and who sees it. You can also show how many visitors have seen the notification.

Display Rules

6. Customizable: You can fully customize the look and feel of the notification to match your brand.

Lastly, it provides 100+ Integrations with all the popular email marketing, e-commerce, and CRM platforms.

ProveSource Pricing

ProveSource has one free plan and two paid plans. The free plan allows you to create up to handle 1k monthly visitors.

ProveSource Pricing

The first paid plan starts at $18/month and allows you to create notifications for 10k visitors.

And the second paid plan starts at $50/month and allows you to create notifications for 50k visitors. Claim 50% off at ProveSource

4) Proof

Proof

Converting your visitors into leads is easy with Proof. With social proof notifications, you can increase your conversion rate by up to 15%. When it comes to online business, customer-obsessed marketing starts with social proof.

If you’re looking to increase your conversion rate, Proof is the tool for you. It lets the visitors on your site know that other people are also interested in your product or service. This increases the chances that they will take the desired action, whether it’s subscribing to your newsletter, downloading a white paper, or making a purchase.

How does Proof Work?

In the short term, Proof helps convert your visitors into leads and customers. In the long run, it also helps you build trust and credibility with your audience.

Let’s understand how Proof does it:

Hot Streak: When a visitor takes a desired action on your site, Proof notifies others about it in real-time. This creates a sense of urgency and encourages other visitors to take the same action.

Live Visitor Count: Seeing that others are also interested in your product creates a sense of social proof. It encourages visitors to take the desired action before it’s too late. Also, it builds trust and credibility with your audience.

Recent Activity: Showing recent activity on your site helps build trust and credibility. It also reassures visitors that they are not the only ones interested in your product or service.

Features of Proof Pulse:

A/B Testing: How would you know the converting traffic is because of Proof Pulse? You can do the A/B Testing and find out for yourself.

Detailed Analytics: Check which notifications are performing well and which ones need to be improved.

Fully Customizable: Choose the colors, images, and messages that best fit your brand.

Zapier: Proof integrates with over 1,000 apps through Zapier.

Custom Setting: You can choose when and how often you want your notifications to appear. For instance, you can choose to show them only to first-time visitors or to those who are about to leave your site.

Who is Proof Pulse for?

Proof Pulse is for businesses of all sizes that want to increase their conversion rate. If you’re looking for an easy way to boost your business, Proof is the tool for you.

Ideally, entrepreneurs, founders, marketers, and salespeople will find this tool the most useful.

Price of Proof

Proof offers one price based on monthly and annual billing. You can also cancel at any time.

The price is as follows:

79$/month
66$/year

Price Of Proof

Overall, Proof is an effective tool that can help you increase your conversion rate. It is easy to use and customizable, making it an excellent choice for businesses of all sizes. If you’re looking for a way to boost your business, Proof is your tool. Claim 15% off all plans at Proof

5) Trust Activity

Trust Activity

The last in our list of social proof tools is Trust Activity. The psychology of trust is simple: when we see others doing something, we’re more likely to do it ourselves. This is called social proof.

Trust Activity helps you increase trust and credibility with your audience by showing recent activity on your site. It also helps increase conversion rates by creating a sense of urgency and encouraging visitors to take the desired action.

For instance, how many visitors are on your site right now? How many people have signed up for your newsletter in the last 24 hours? This information is displayed in a simple and easy-to-understand format, so visitors can see that others are interested in your product or service.

How does Trust Activity work?

Trust Activity works exactly like most tools in our list. You install the Trust Activity code on your site, and it starts tracking recent activity. This information is then displayed in a simple and easy-to-understand format.

It shows the activity with a pop-up notification in the corner of your site. You can customize the message, colors, and images to match your brand.

When visitors see that others are interested in your product or service, they’re more likely to take the desired action. This helps increase conversion rates and build trust and credibility with your audience.

What do Visitors See?

Visitors will see a notification in the corner showing recent activity when they visit your site.

This includes:

The number of visitors to your site
The number of people who have signed up for your newsletter
The number of people who have joined your group
How many people have purchased your product

The notification is updated in real-time so visitors can see the most recent activity.

What are the Benefits of Trust Activity?

There are several benefits of using Trust Activity, including:

Free 7-day Trial: You can try Trust Activity for free for 7 days to see if it’s a good fit for your business.

Custom rules and timing: You can choose when and how often you want the activity to be displayed.

Language translation: This feature is great for businesses with a global audience. You can translate the notifications into over 60 different languages.

Live visitor count: The live visitor count helps create a sense of urgency and encourages visitors to take the desired action.

Mobile-friendly: The best thing about Trust Activity is that it’s mobile-friendly. So even if most of your traffic comes from mobile devices, you can still use this tool to increase your conversion rate.

Pre-built design widgets: Trust Activity has several pre-built design widgets that you can use to match your brand.

How is the Support of Trust Activity?

Trust Activity offers excellent customer support. Any technical issues you have will be fixed within 24 hours.

You can contact them via the device for free and get help from a real person.

How Much Does Trust Activity Cost?

Trust Activity is very affordable. The basic plan starts at just $4 per month, and you can get 10,000 page views per month.

TrustActivity Pricing

The second plan is $9 per month and includes 50,000 page views per month.
The third plan is $24 per month, and it gives you 500,000 page views per month.
The final plan is $49 per month and includes 5 million page views per month.

The affordable pricing makes Trust Activity a great choice for small businesses.

You can try Trust Activity for free for 7 days to see if it’s a good fit for your business. Get 50 credits for free at Trust Activity!

Conclusion

There you go! These are some of the best social proof tools that you can use to increase your conversion rate.

Businesses depend on conversion rates to make money. Increasing your conversion rate by even a small percentage can have a big impact on your bottom line. And using social proof is one of the best ways to increase your conversion rate.

The above-mentioned 5 social proof tools are all great choices. Choosing one of them depends on your specific needs and goals.

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